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National Retail Federation: 7% of people finish shopping on Christmas Eve

Consumers were still shopping with only a few hours left until Christmas. 

According to the National Retail Federation, 24% of shoppers finished up their shopping this past weekend, while 7% of shoppers were still shopping on Christmas Eve. The Winchester Book Gallery was one of the few locally-owned stores that stayed open until 6pm, to give shoppers a chance to finish up.

"We had not only a lot of people that were last minute shopping today, however, we also had people that were coming in from out-of-town to visit families. So this was a great destination for the families to come in and spend time together and buy some gifts as well," said Winchester Book gallery employee Kellee Walters. 

The National Retail Federation also says that 4% of people will buy their final gifts after Christmas. 


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